How Compare A Broker Directory scores Perth mortgage brokers
Compare A Broker Directory scores 434 mortgage broker businesses across Perth on a 0-100 scale. The score is built entirely from data we can measure and check: the reviews a business has collected on Google, how many of them there are, how recent they are, its star average, and whether basic contact details are actually listed. No business can pay to raise its number, and nothing here is a guess dressed up as a ranking.
The five signals, heaviest first
Each business gets a weighted score from five measured inputs:
| Signal | Weight | What it measures |
|---|---|---|
| Sentiment | 28% | A synthesis of what recent reviews actually say: recurring praise vs recurring complaints |
| Rating | 26% | The business's aggregate Google star rating |
| Volume | 20% | How many reviews it has, log-scaled so a business with a handful of reviews isn't treated the same as one with hundreds |
| Completeness | 16% | Whether phone, website, hours and address are all listed |
| Recency | 10% | How recently customers have actually left a review |
Why sentiment carries the most weight
A star average on its own hides a lot. Two mortgage brokers can sit on the same 4.5 stars, and one of them can still have a string of recent reviews all describing the same problem: slow follow-up, a rate that changed at settlement, poor communication once the loan was submitted. The average won't show you that. The only way to catch it is to actually read what people are saying, so sentiment gets the biggest share of the score. Rating comes next because it's still a real, direct signal of overall satisfaction, just one that needs the sentiment layer to give it context.
Why the other signals matter
Volume matters because a rating built on three reviews tells you very little, while one built on 150 tells you a lot more, so we log-scale it rather than let raw review counts dominate. Completeness matters for a practical reason: choosing a mortgage broker means you need to actually be able to reach them, check their hours, and find their office, so a listing missing a phone number or address scores lower on that basis alone. Recency matters because brokers, lending panels and staff change; a glowing review from four years ago says less about what you'll experience today than one from last month.
The honest limits
This method has real boundaries and we'd rather state them than hide them. A business with only a few recent reviews gets a low-confidence score and is labelled as such on its listing, because a small sample can swing wildly on one or two reviews either way. We synthesise the themes in reviews rather than republishing them word for word, and every listing links out to Google so you can read the original reviews yourself and form your own view. This directory reflects what's measurable in review data and listing completeness; it isn't a substitute for asking a broker about your own situation, comparing loan panels, or checking their credentials directly.
What never changes the score
Scores come from the rubric above and nothing else. Where paid placement exists anywhere on this site, it's always labelled clearly and it never touches the underlying score. Separately, if any list on this site has picks or an order that were reviewed or adjusted by an editor rather than generated purely from the data, that page says so plainly, in its own words, where you're reading it. Our best commercial finance brokers list and other rankings you'll find via the directory home page follow this same rule.
Who's behind this
Compare A Broker Directory is published by Scout Local Media, an independent Australian publisher that's been running since 2026. Scout Local Media builds local guides and directories aimed at making it easier for people to find local businesses and services they can trust, while giving good local operators a fair way to be seen online. The rankings on this site are maintained by Nathan Ellis, Research Lead, who oversees how the scoring rubric is applied across the directory. If you spot an error in a listing or want to ask about how a score was reached, you can reach the publisher at [email protected], or find more about the publisher at scoutlocalmedia.com.au.
FAQ
- How is the 0-100 score calculated?
- It's a weighted blend of five measured signals: sentiment (28%), rating (26%), volume (20%), completeness (16%) and recency (10%). Sentiment is a synthesis of what recent reviews say, rating is the Google star average, volume is log-scaled review count, completeness checks whether phone, website, hours and address are listed, and recency measures how recently reviews were left.
- Can a mortgage broker pay to improve their score?
- No. Scores are generated only from the rubric and the underlying data. Where paid placement exists on this site it's always labelled, and it never changes a business's score.
- Why does sentiment matter more than the star rating?
- A star average can hide a pattern that reading the actual reviews reveals. Two brokers can share the same rating while one is quietly collecting repeated complaints about the same issue. Weighing sentiment heaviest is how we catch that instead of relying on the average alone.
- What does a low-confidence label mean?
- It means a business has too few recent reviews for the score to be reliable. We label these listings so you know to treat the number with more caution, and we link to Google so you can read the source reviews yourself.